Haier Pakistan ( ur, ) is a

consumer electronics Consumer electronics or home electronics are electronic ( analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usuall ...

and

home appliances A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation. Appliances are divided into three ...

company in

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's fifth-most populous country, with a population of almost 243 million people, and has the world's second-lar ...

. Established in 2000, it is a subsidiary of the Chinese multinational group

Haier Haier Group Corporation () is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. It designs, develops, manufactures and sells products including refrigerators, air conditioners, washin ...

. It is one of the largest companies in Pakistan's home appliances market, in terms of sales and revenues generated. Common appliances produced by the group include refrigerators, air conditioning units, washing machines, kitchen appliances, and handsets. In 2015, Haier invested $5 million to establish a mobile phone assembly plant in

Lahore Lahore ( ; pnb, ; ur, ) is the second most populous city in Pakistan after Karachi and 26th most populous city in the world, with a population of over 13 million. It is the capital of the province of Punjab where it is the largest city ...

, which would annually manufacture over 1.5 million cellphones for the Pakistani market. In the first half of 2017, Haier sold more than 270,000 refrigerators, exceeding previous years' figures. However, there is an increasing concern over customer service issues and Haier Pakistan's control over its third party dealership. The group's CEO is

Javed Afridi Muhammad Javed Afridi (Urdu, ps, محمد جاويد افريدی ; born 14 August 1985) is a Pakistani business executive and entrepreneur. Business Interests He is best known as the CEO of Haier Pakistan and owner of MG Motors Pakistan. ...

and it notably owns the

Peshawar Zalmi Peshawar Zalmi ( ur, ; ps, پېښور زلمي; literally meaning "Peshawar's youth") is a Pakistani franchise T20 cricket team which plays in the Pakistan Super League and represents Peshawar, the capital city of the Khyber Pakhtunkhwa pro ...

franchise in the

Pakistan Super League The Pakistan Super League (PSL) is a professional Twenty20 cricket league contested during February and March of every year by six teams representing six cities of Pakistan. The league was founded on 9 September 2015 with five teams by the Paki ...

, which was acquired for $16 million over a ten-year period. The group has also sponsored other cricket and sports tournaments in the country.

References

External links

* Haier Home appliance manufacturers of Pakistan Mobile phone companies of Pakistan Electronics companies established in 2000 Pakistani subsidiaries of foreign companies Peshawar Zalmi Electronics companies of Pakistan {{Pakistan-company-stub